Pac-12 : $33.6 million per school (an increase of roughly $1.2 million) SEC : $45.5 million, the conference announced (an increase of roughly $900,000 per school)īig 12 : $37 million to $40.5 million per school (a decrease of more than $1 million)ĪCC : $30.9 million to $37 million per school (an increase) USA Today reported that the Power 5 conferences made the following average conference payouts to their respective members, based on each conference’s 2020 tax filings:īig Ten : $54.3 million to its 12 longest-standing members (a decrease of roughly $1.3 million) There’s the low-to-mid eight-figure amount that a Power 5 conference pays to each of its full-time members annually, then there are conference distributions, as sort of vaguely defined by NCAA FRS reports – “all revenues received by conference distribution, excluding portions of distribution relating to media rights or NCAA distributions.” Īs hinted at earlier, the phrase “conference distributions” can mean two different things, depending on the context. This is literally a case of the rich getting richer.Ĭlick here to view a complete database of the public Power 5 schools examined for this series. The table below lists the Power 5 conferences in descending order of their public institutions’ average revenue from media rights in the 2020 fiscal year. Notably, the value of the Pac-12’s media rights increased by roughly $1 million, or 4.4 percent, on average, from the 2019 fiscal year to 2020. The two conferences whose members reported the most valuable media rights, on average – the SEC and Big Ten – also saw the value of their media rights increase during the 2020 fiscal year, according to their FRS reports, while two of their peer conferences in the Power 5 – the ACC and Big 12 – reported average year-over-year decreases in their media rights revenue. Given that Big 12 member institutions Baylor and TCU are private, which means they’re not subject to Public Information Act requests, the University of Texas is the only Big 12 institution that we can publicly confirm reported a year-over-year increase in its reported media rights – an increase of $236,000. Seven are in the Big 12 and four are in the ACC. Fourteen of the 52 public Power 5 schools reported a year-over-year decrease in media rights from the 2019 fiscal year to 2020. The disparity in revenue from media rights across the Power 5 conferences grew last fiscal year. While there’s some overlap between what an institution reports in its media rights revenue and what a conference reports it distributed to its member schools, those two figures are different. Media rights are defined on FRS reports as all revenue received for TV, radio, internet, digital and e-commerce rights, including the portion of conference distributions that’s related to media rights. Given that most Power 5 schools reported a year-over-year increase in media rights in a fiscal year in which their average revenue took a slight hit, media rights made up a larger percentage of their overall revenue, increasing by more than a percentage point to an average of 25.7 percent of total athletic department revenue in 2020. The 52 public Power 5 institutions examined reported a combined $1.67 billion in revenue from media rights during the 2020 fiscal year, which was a slight, year-over-year increase of roughly $33 million, or an average increase of almost $650,000 per school.
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